SMP
The Social Marketing Program (SMP) initiated by Yamaan in 2010 focuses on enhancing the availability and accessibility of contraceptives. It is committed to increasing the utilization of modern contraceptive methods and altering perceptions and behaviors concerning family planning (FP), thereby contributing to the betterment of reproductive health within the target community. SMP addresses both the supply and demand aspects through various initiatives. For the supply aspect, the core activities include the procurement, distribution, and marketing of contraceptives. This involves securing a stock of contraceptives which are then distributed and marketed in the private sector through a sales
team and/or third-party distributors of FP contraceptives. On the demand side, SMP targets FP service providers, such as doctors, midwives, and pharmacists, offering them technical training to enhance the quality of services provided.
Furthermore, Behavior Change and Communication (BCC) efforts are directed at increasing public awareness and correcting false beliefs about FP across the general populace through multiple channels, including mass media, a counseling contact center, and educational sessions. Additionally, SMP conducts research to understand behaviors and attitudes towards family planning. The social marketing targets 14 governorates through 10 medical representatives supporting and supplying 300 whole sales 1,450 pharmacists, 100 private hospitals, 37 public health
hospitals and 127 medical centers to assess the availability and accessibility of contraceptives of quality contraceptives in the Yemeni market and the private.